Acceptable Use Policy

Effective June 16, 2026

Jounce is an email marketing platform that lets you design and send email to people who have chosen to hear from you. This Acceptable Use Policy (the “Policy”) sets out what you may and may not do when you send email through Jounce. By using Jounce, you agree to it. This Policy forms part of our Terms of Service.

1.Permission is required

You may only send email to recipients who have given you their consent to receive it — for example, by signing up through one of your Jounce forms, creating an account with you, or otherwise knowingly requesting your email.

• You must be able to show, on request, how and when each recipient opted in.
• Pre-checked boxes, consent buried in unrelated terms, or assuming someone wants your email are not valid consent.
• Consent does not transfer. A list collected by another business, or for a different purpose, may not be mailed through Jounce.

2.Lists you may not use

You may not send to addresses obtained from:

• Purchased, rented, leased, or otherwise paid-for lists.
• Scraped, harvested, or automatically collected addresses.
• Third-party, co-registration, or “appended” data sources.
• Anyone who has unsubscribed, filed a spam complaint, or asked you to stop.

3.Prohibited content and conduct

You may not use Jounce to send:

• Unsolicited bulk or commercial email (“spam”).
• False, misleading, or deceptive “From” names, subject lines, or header information.
• Phishing, spoofing, malware, viruses, or links to malicious or deceptive sites.
• Fraudulent or illegal offers, or content that violates the law or another person’s rights.
• Abusive, hateful, or harassing content.

Certain high-risk categories require prior approval and receive extra scrutiny, including (without limitation) cryptocurrency and digital assets, gambling, adult content, debt collection, payday or short-term lending, supplements and pharmaceuticals, and multi-level-marketing offers.

4.What every message must include

• An accurate identification of you as the sender.
• A valid physical postal address.
• A clear and conspicuous way to unsubscribe.
• A subject line and content that honestly reflect the message.

Jounce automatically adds an unsubscribe link and the standard List-Unsubscribe header to your marketing email. You may not remove, disable, or obscure them.

5.Unsubscribes and opt-outs

You must honor every unsubscribe request promptly. Jounce processes opt-outs automatically and will not send further marketing email to a recipient who has unsubscribed. You may not charge a fee, require extra information, or make a recipient log in to opt out.

6.Deliverability standards

You are responsible for the quality of your lists. High bounce rates and spam complaints harm deliverability for everyone on the platform.

• Keep spam-complaint rates low (as a guide, below 0.1%) and bounce rates well within industry norms.
• Jounce automatically suppresses addresses that hard-bounce or file a complaint, so they are never emailed again.
• We may throttle, pause, or suspend sending that exceeds safe thresholds.

7.Authentication

Before sending from your own domain, you must verify it and set up standard email authentication (SPF, DKIM, and DMARC). This proves the mail is really from you and is required for good deliverability.

8.Monitoring and enforcement

We may review sending activity and content to enforce this Policy and protect the platform. If you violate it, we may warn you, throttle or pause your sending, remove content, or suspend or terminate your account — and where a violation is serious, we may do so immediately and without notice. We are not liable for action taken in good faith to enforce this Policy.

To report suspected abuse or spam sent through Jounce, email hello@jounce.com.

9.Your legal responsibility

You are responsible for complying with all laws that apply to your email, including the U.S. CAN-SPAM Act, Canada’s Anti-Spam Legislation (CASL), and the EU’s GDPR and ePrivacy rules, where applicable. This Policy is a minimum standard, not legal advice, and does not replace your own obligations.

10.Changes to this Policy

We may update this Policy as our service, the law, or sending best practices change. Material changes will be reflected by the “Effective” date above.

Questions about this Policy? Email hello@jounce.com.